Liverpool have unveiled their brand new home kit for the forthcoming 2012/13 season with new kit manufactures Warrior Sports who replace Adidas as the club’s official kit supplier.
The first effort from Warrior Sports features a retro look all red jersey with golden-yellow detail for the Standard Chartered sponsor, the club logo and the Warrior Sports logo.
The new kit also features a return to the classic Liverpool liverbird crest with the club initial ‘LFC’ below, replacing the large club crest containing the Shankly Gates and the eternal flames. On the back of the neck, the two eternal flames alining either side of the number 96, symbol to the number of fans who died during Hillsborough disaster.
Steven Gerrard who modelled the kit said:
“It’s a really nice kit, I’m really impressed. You never know what to expect when going from one sponsor to another, but I’m very impressed. It’s retro, it’s comfortable, it’s good on the eye and the yellow is back which, of course, is the natural colour of the Liverbird.”
Liverpool’s shirt is estimated to be fourth-best selling replica jersey in world football, behind only Manchester United in England and Real Madrid & Barcelona globally.
With the new Warriors Sports kit deal worth a record breaking £25m per season to the Anfield club, boss Kenny Dalglish should have funds to splash out in the summer to bring in new players to wear the new home kit for the next season.
Early reviews of the kit on social networking sites like Twitter and Facebook are very positive from the Liverpool supporters and the club can expect big pre-order sales ahead of the 1st June launch date.