David Beckham has turned classical musician for a new advertising campaign of new Samsung GALAXY Note – he plays Beethoven’s Ode to Joy by kicking footballs at a wall of drums.
Olympics ambassador Beckham has teamed up with bosses at electronics company Samsung, the official sponsor of the London 2012 Games, to promote their new GALAXY Note cell phone. GALAXY Note introduces a revolutionary new mobile device category. Retaining all the portability of a smartphone, its immersive large screen and advanced pen-input capabilities enable new possibilities for creating, rendering and sharing content with unique self-expression and spontaneity. GALAXY Note continues to win praise from consumers across the globe, recently surpassing 5 million sales in only 5 months since its launch.
In the short film, the former England captain enters a film studio while speaking on his mobile as the drums are prepared for the task. He then lines up 15 balls and kicks them at the instruments, recreating the sound of Beethoven’s famous work. Once he hits the final drum, Beckham spins around and strikes a large gong at the back of the room with another ball.