New Everton Away Kit For 2012/13 Season Launched

Everton have revealed their new away kit for the 2012/2013 season. The stylish black strip with striking yellow detail is the first Everton kit to be unveiled for next season with new shirt manufacturers Nike.

The shirt features a discrete collar and is made from Dri-Fit fabric which is lightweight and manages perspiration, keeping players dry and comfortable for 90 minutes and beyond. The shirt is also part of Nike’s Considered Design programme aimed at reducing environmental impact, and consists of 100 per cent recycled material.

Everton captain Phil Neville told evertontv:

“When you are associated with a brand like Nike and you look down and see that swoosh on your chest then it makes you feel good. It is a really nice kit, all black, and I think the fans will be really pleased with it – the players certainly are.”

This season’s away shirt was unveiled for the first time on Wednesday on evertonfc.com and also to an exclusive audience of loyal supporters who went to every one of the Blues’ home and away games during the 2011/12 season. The dedicated supporters were not only the first to see the away kit but also enjoyed the opportunity to speak with Chief Executive Robert Elstone and Blues legends Graeme Sharp and Ian Snodin.

The strip will officially be released on 23 June with a special event at a revamped Everton Two store in Liverpool city centre. The full strip is available to pre-order online at evertondirect.com now. It will be available to buy on 23 June at Everton One, Everton Two and online.

Everton Players’ Reaction On New Away Kit

Long-serving defender Tony Hibbert said:

“Black and yellow is a good combination and it is a really nice looking kit. I have had plenty of Nike gear in the past, it is one of the biggest manufacturers and one of the best you can have. I think to have Nike as we do now and see the kits and the designs it has to be good for the Club. The kits look unbelievable.”

Skipper Phil Neville likened it to Barcelona’s changed strip from last term, and joked:

“I just hope it makes us play like Barca! “But it is a really nice kit, all black, and I think the fans will be really pleased with it – the players certainly are. The leisure gear looks really nice as well. Everyone knows Nike produce some of the best casual stuff in terms of sports clothing and this is no different.”

Key midfielder Marouane Fellaini added:

“I like it a lot – it is a nice kit, a really nice shirt. I really like Nike designs and being involved with them is good for Everton.”

Player of the Season John Heitinga wears Nike kits for his national team, Holland, and he added:

“It is Nike and I have been contracted with for them for a long time personally so I think it is a good sponsor and also very good for the Club. The designs are fantastic and with this kit I think we are already 1-0 up.”

The Science Behind The Kit

The level of science involved in the design and production of football kits reaches new heights season after season – and the Everton’s new Nike kit is no different. Below is an explanation, provided by Nike, for some of the processes carried out and design features you’ll see with the black away kit unveiled yesterday.

“From a performance standpoint the shirt is made from our proprietary Dri-FIT fabric which is lightweight and wicks sweat away from the athlete to keep them dry and comfortable for 90 minutes and beyond. The shirt is part of our ‘Considered Design’ programme aimed at reducing environmental impact and consists of 100 per cent recycled material.

“With the away kit we wanted to use a classic silhouette that highlights the club rather than design. The colours are commercially very strong while the shirt features a discreet collar and concealed button placket that does not interfere with the player’s performance. The short is a lightweight, woven fabric – slightly longer and slimmer fit than previous patterns we’ve used – and again is from our ‘Considered Design’ programme.

“The sock in each case is a Dri-FIT fabric that pulls perspiration away from the skin to keep the player dry and comfortable, while a dynamic arch bridge provides a supportive compression fit and a stable feel. In addition to the anatomical left and right foot design, the channel-cushioned sole aids wicking perspiration and cushions the sole and Achilles for comfort.”

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