West Ham United have unveiled their new Macron away kit for the 2012/13 season. The Hammers will be playing the Barclays Premier League next season afyer having secured promotion by winning the nPower Championship playoffs.
The new kit is at the cutting edge of design but made to measure for comfort as well as style. The shirt offers a classic navy V-neck with an asymmetrical claret and blue design and a crossed hammer detail for a clean and classic look. Further detailing is provided by the ‘West Ham United’ stitching on the back of the collar.
Following fans’ feedback at the club’s Supporter Advisory Board, the new away shirt has also been designed so it is ‘Moore than just a football kit’. It is more a piece of leisurewear that supporters will feel equally as comfortable wearing with a pair of jeans and trainers for day out as wearing to the Boleyn Ground to roar on the Hammers. With big sporting events taking place in east London and in eastern Europe over the coming months, the new away shirt will be the perfect accessary for any fan wanting to show their passion for the Hammers this summer.
Captain Kevin Nolan and Hammer of the Year Mark Noble joined Carlton Cole, James Tomkins and Matt Taylor as they become the first players to try on the new kit at a special photoshoot at the club’s Chadwell Heath training ground. As they tried on the kit for size, the players also gave the design and feel of the new kit a massive thumbs-up. The quintet confessed that wearing the new navy shirt even more excited about playing in the Premier League next season.
“I always feel tremendous pride when pulling on my shirt before I go out to play for the team. It is one of the final things we do before we go out, it is like ‘Here we go now, we are ready to go out there to try and get that result. I hope our supporters will enjoy the same sense of pride when putting on the shirt, whether that is wearing it for leisure or when coming to watch us play.”
The launch of Macron’s third West Ham away shirt – the first navy away kit for three years – comes on the back of the Italian sportswear company producing the club’s best-selling shirts in the last decade. Macron always strives to guarantee the highest quality in its kits, which is why West Ham United fans who buy the new away shirt will be wearing exactly the same shirt as the players will be this season in the Premier League.