West Brom Albion become to the latest Premier League club to unveil their new home kit for the 2012/13 season, which will be their third consecutive season in top flight.
Global brand adidas have stuck to the club’s principles with their 2012/13 design, which the club hope will prove a big hit with supporters. The home shirt features a new-look collar and sports the famous adidas ‘3 stripes’ in white in a change from last season’s blue, giving it a completely new feel. Following supporter feedback, the club have added two new junior sizes and all shirts will carry the logo of new main sponsor, Zoopla. The quality of the new shirt has been further enhanced by adidas producing the club crest, which features on the left-hand side of the chest, in full-colour embroidery. The shirt will be worn with traditional white home shorts and socks with blue trim.
The club have enjoyed an extremely successful partnership with adidas so far, with sales of all three of the 2011/12 kits surpassing all previous seasons, making last year’s strips the most successful in Albion history.