Category Archives: News

Chelsea Reveal Third Kit For New Season

Chelsea have today unveiled their new third kit for the upcoming 2012/13 Premier League season. The kit is designed and manufactured by club’s official kit sponsors adidas. 

The strip is a striking combination of flaming ‘sun’ yellow and black, and also includes the iconic adidas three stripe detail through the arms and a strong fading graphic to the façade of the chest. The sun yellow colour may look familiar as it has adorned many Chelsea kits since the 1960s but looks more striking than ever in this modern and sharp design.

The striking sun graphic on the front of the black shirt creates a contrast in colours, giving the impression of power, while the fade in the graphic represents speed. The Chelsea badge is black and white and stands out against the sun graphic.

The 2012/13 shirtfeatures the adidas Techfit™ technology in the playing shirt which is proven to enhance performance. TechFit™ – The players’ kit will incorporate adidas’ cutting edge TechFit™ technology to help improve speed, increased endurance capabilities and enhanced awareness. This works by stabilising and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output.

Climacool™ -The shirts also feature adidas ClimaCool™ technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones. Sun coloured mesh panel also feature on the sleeves of the shirt for better breathability in core sweat zones.

The new third kit will feature during the 2012/13 season and will be available to buy on 9 August. However fans can pre-order online at www.chelseafc.com/megastore

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Manchester United Unveil New Away Kit

Manchester United today launched their new away kit for the 2012/13 Premier League season in Cape Tow at The Castle, South Africa’s oldest surviving building, set against Table Mountain.

The 2012/13 kit comprises white shirt, black shorts, and white and black socks – colours that have long been used for the club’s second strip. The stand-out feature on the new shirt is the Henley Crew collar with red detail and a button closure; this style is part of the club’s heritage but is also a nod to the current youth style in Manchester. The shirt has a black monochromatic crest to complement the design.

United’s iconic devil features on the shirt’s outer back neck graphic and also on the shorts, which are a black tonal gingham print in line with the new home shirt design. The socks are white with a black top and, again, the graphic of the club’s devil stands proud. The socks offer an innovative new design featuring an updated cotton footbed, offering the support and comfort enjoyed by professionals to all who wear them.

The kit combines modern sport and youth style to give the club an iconic new look; it is also Nike’s most technologically advanced kit and so aids athlete comfort and performance. Made from ground-breaking recycled polyester, it is the most environmentally friendly kit ever produced by Nike.

Buy the new United away kit at store.manutd.com or from Old Trafford’s Megastore.

Tottenham Launch New Home And Away Kits

Tottenham Hotspur have launched their new home and away kits for the upcoming 2012/13 Premier League season. The new kits are manufactured by Under Armour, who take over from Puma.

Packed with the latest performance technology, the Spurs Mens Home and Away Shirts and Shorts features Lightweight HeatGear® fabric which delivers soft comfort and allows for freer movement to ensure you are not held back. The Home and Away Shirts and Shorts also comes with underarm and upper back mesh panels designed to help your body breathe in addition to Signature Moisture Transport System that wicks sweat away from the body meaning you are left drier and fresher for longer.

To maintain freshness of your Mens Home and Away Tops and Bottoms, Spurs and Under Armour have forged Anti-odor technology in to the sinews of the shirt. This technology prevents the growth of odor causing microbes ensuring that your shirt retains that fresh “new shirt” feel. Added Strategic venting provides airflow where you need it most and combined with a Smooth flatlock seam construction which delivers chafe-free motion, these Home and Away Shirts and Shorts is constructed to keep you comfortable and competitive.

You can buy your new Spurs home kit, away kit and training wear from Tottenham Hotspur’s shop. Click Here.

New Everton Home Kit For 2012/13 Season Launched

Everton have launched their new home kit campaign for the 2012/13 season. The stylish Royal Blue jersey is the Club’s first home kit to feature the famous Nike swoosh, after the global sportswear giant became Everton’s technical partner for next term. 

The classic shirt features broad white cuffs and a white v-neck trim, and is made from Nike Dri-Fit fabric which is lightweight and manages perspiration, keeping players dry and comfortable for 90 minutes and beyond.  The shirt is also part of Nike’s Considered Design programme aimed at reducing environmental impact, and consists of 100 per cent recycled material.

Supporters can see the Royal Blue home strip in action for the first time this Saturday for the Blues pre-season friendly against Morecambe. The striking 2012/13 black away strip with yellow detail was launched last month as the first offering from Nike and has already proved popular with supporters.

Everton’s player of the year John Heitinga admits he can’t wait to play in the Club’s new Nike home kit. The Dutch defender got a sneak preview at a recent photoshoot, and he told evertontv:

“I am really familiar with Nike kits having played in them for Holland and my previous clubs – they are always slim fit and really nice jerseys. The blue kit is my favourite, it is beautiful kit. I have seen all three and they are all beautiful but the blue shirt is our home colours – the one we play in most often – and I always like to wear our own colours. I think the Everton fans will be really happy with it.”

The kit exists as Nike’s interpretation of Everton tradition, and Tony Hibbert is a fan of its simplicity. He said:

“They are really nice kits. The home is obviously in the blue and white and is plain but traditional. I like it.”

Skipper Phil Neville added:

“It makes you feel good when you look down and see that swoosh on your chest. Players are vain and when you look good and feel good then you play better. This kit looks fantastic and I can’t wait to play in it next season.”

The home kit will be officially launched on Thursday, 19 July with an event at Everton One, adjacent to Goodison Park, where Blues legend Peter Reid will be in store to meet fans as they get their hands on the shirt for the first time.

Arsenal Reveal New Away Kit For Season 2012/13

Arsenal have revealed their new away kit for the 2012/13 Premier League season made by Nike, available to pre-order from Thursday, July 12, with the help of chart-topping pop duo, Rizzle Kicks.

The Gunners-supporting pair don the new strip, which combines a rich purple base with black hoops, in a viral that features the duo performing a track from their album Stereo Typical, ‘Demolition Man’.

The purple design gives the kit a regal flavour in this Diamond Jubilee year for a side that was known as ‘Royal Arsenal’ in the 1890s, having been formed at the Arsenal munitions factory in Woolwich, South London. The red trim on the shirt cuffs compliments the purple body, while the differing hoop patterns on the shirt provide a modern twist. The inner back neck graphic, meanwhile, takes the form of the Club’s motto, ‘Victoria Concordia Crescit’, the Latin for ‘Victory Through Harmony’, while the outer back neck graphic pays tribute to legendary manager Herbert Chapman’s innovative WM formation. The purple and black hooped socks, bearing one red stripe each, pay tribute to Chapman’s legacy and his introduction of hooped socks to make it easier for players to pick each other out on the pitch.

Speaking about the new kit, midfielder Alex Song said:

“I think the new design is really nice – I’m a guy who likes fashion and when I saw these colours, I was very happy. This kit is different to last season’s and I’m really excited to wear it. I might do something with my hair to match!”

As well as the striking new look, the kit will also be the most technologically advanced and environmentally friendly to date, thanks to Nike’s innovations. Each kit (shirt and shorts) is made using up to 13 recycled plastic water bottles, and out of fabric that is up to 23 per cent lighter than previous designs.

The kit is available to pre-order now at www.arsenaldirect.com and will be available in stores from Thursday, August 9, priced at £45 for adults and £35 for juniors. You can have a look at more pictures of the new kit here.

Manchester City Launch New Home And Away Kits

Premier League champions Manchester City have revealed their new home and away kits for the new 2012/13 Premier League season. The new kits are tailored by Umbro and were revealed today by club captain Vincent Kompany and rock legend Joel Gallagher. 

The Burnage-born rock legend is pictured with captain Vincent Kompany wearing the new Manchester City home and away shirts which the team will wear during the 2012/13 season.

Earlier this season, Manchester-based sportswear company Umbro and City invited fans to come up with ideas to launch the Blues’ new kits.
Over the coming weeks, a series of ‘Show Your City’ fan launches will be released; starting with shots captured by music photographer and City fan Kevin Cummins. Cummins – famous for his images of iconic Manchester bands such as Joy Division, The Smiths and The Stone Roses – captured the shots of Gallagher and Kompany in Belgium. Kompany surprised gig goers at the Rock Werchter music festival in his native Belgium by introducing Gallagher prior to his performance. The 80,000 strong crowd cheered as the Belgian centreback embraced the musician on the main stage before his set.
Manchester City captain Vincent Kompany said:

“I always look forward to returning to Belgium but this really was a special occasion and a moment to savour. Noel is obviously a huge star so I was happy to introduce him in front of 80,000 fans in my home country.”

Noel Gallagher said:

“The new home kit is pure class. It might be the best one we’ve had in a decade. As modern and radical as it is though, it’s nice to see Umbro keeping our heritage alive in the new away kit. The best dressed defending champions of all time? No doubt.”

The Home shirt retains City’s iconic sky blue colour and also incorporates black detailing and trim which takes influence from the 1969 FA Cup and 1970 League Cup winning kits.  The new Away shirt sees a return to the classic maroon colour worn by the FA Cup winning teams of 1934 and 1956, also tailored by Umbro.

Both kits are available to pre-order from 6 July at The City Store. The away kit is available on general sale from 14 July and the home kit on 26 July.

Liverpool Reveal New Third Kit For 2012/13 Season

Liverpool have today revealed their new third kit for the upcoming 2012/13 season. The brand new third kit which is manufactured by new sponsors Warrior Sports will be mostly worn in Europe next season.

With a striking graphic print set over a daring colour palette of Nightshade, Orange and White, the new kit will be worn by Liverpool FC during their upcoming UEFA Europa League campaign and selected Barclays Premier League games. Inspiration behind the kit’s dominant nightshade colour stems from popular past goalkeeper kits worn by David James during the 1994/95 and 1995/96 seasons, and Pepe Reina in 2010/11.

Unique to Warrior’s 3rd design, the kit has been constructed with body mapped mesh to help players stay cool under pressure. Powered by War-Tech, Warrior’s revolutionary apparel system, the kit will keep external elements out while letting sweat and moisture escape to help players stay dry and comfortable.

The main body of the 3rd shirt is underpinned with durable water resistant technology, adding a layer of protection by rejecting external moisture while staying dry. In addition, four-way stretch mesh fabric under the arms enables a full-range of movement and increased air flow to help regulate temperature in key heat areas during games.

Pre-order online now for guaranteed worldwide delivery on launch day – August 2, 2012. Click here to pre-order the away kit from the online store.